ANSON FRERICKS | How DEI and Bud Light Died

Feb 4, 2025

Anson Frericks, a former Anheuser-Busch executive and co-founder of Strive Asset Management, dives into the fallout from the Bud Light controversy. He discusses the cultural backlash against Diversity, Equity, and Inclusion (DEI) initiatives and how companies prioritized political agendas over customer satisfaction. Anson shares insights on the importance of authenticity in branding and how consumers can leverage their purchasing power to reshape corporate values. He critiques the influence of major asset managers on business practices and advocates for a return to fundamental corporate principles.