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Order of Man
ANSON FRERICKS | How DEI and Bud Light Died
Feb 4, 2025
Anson Frericks, a former Anheuser-Busch executive and co-founder of Strive Asset Management, dives into the fallout from the Bud Light controversy. He discusses the cultural backlash against Diversity, Equity, and Inclusion (DEI) initiatives and how companies prioritized political agendas over customer satisfaction. Anson shares insights on the importance of authenticity in branding and how consumers can leverage their purchasing power to reshape corporate values. He critiques the influence of major asset managers on business practices and advocates for a return to fundamental corporate principles.
01:10:55
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Quick takeaways
- The decline of DEI initiatives is marked by significant consumer backlash, notably the Bud Light controversy, revealing a cultural shift in corporate priorities.
- Companies are increasingly recognizing the importance of authentic branding, connecting with consumers through shared values rather than political agendas.
Deep dives
The Decline of DEI Initiatives
The podcast discusses the predicted decline of diversity, equity, and inclusion (DEI) initiatives, particularly following significant boycotts aimed at major corporations such as Anheuser-Busch, Target, and Amazon. The episode emphasizes a cultural shift away from these policies, highlighting how consumer backlash over specific incidents has led to corporations reevaluating their commitments to DEI. The Bud Light controversy serves as a central example, demonstrating how the brand's decision to align with controversial social movements alienated a large portion of its consumer base. As companies face mounting pressure, the discussion posits that the growing trend may point towards the eventual discontinuation of DEI mandates in corporate America.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode