In today’s episode, I’m joined by South Carolina closing attorney and marketing extraordinaire, Gary Pickren. I’ve never ever met a real estate attorney who is so dialed in with the work and day-to-day of real estate agents the way Gary is, and on top of that, he’s probably one of the greatest marketing minds we’ve ever had on the show. Gary’s also a huge student of the industry, so we got to pick his brain on all things real estate. 

Gary is also an author, podcaster, real estate instructor, and licensed real estate broker. He has deep ties to the local real estate community. Since 1995 Gary has performed real estate closings, taught real estate agents, and advocated for all South Carolinians in changing South Carolina real estate law. Toward that end, Gary started a weekly video blog that has over 4,000 subscribers. He even started a real estate podcast in 2020 to better educate the real estate agents on issues in the real estate closing process.

One thing we can bet on in real estate is that things are always going to change. There’ll always be a new market condition to navigate, and only the strong survive, and the strong constantly evolve in their marketing.   

If you’re not keeping your business’ marketing platform current, you’re years behind and already in decline. Time and time again, the refusal to keep innovating is what has taken many agents out. The agents who didn’t embrace the internet, and social media all have one thing in common - they resisted their way out of the business. Who’s in danger of getting resisted out of business now? The agents who are still resisting video content. 

Guest Info

Gary is a closing attorney, marketer, author, podcaster, real estate instructor, and licensed real estate broker. He has deep ties to the local real estate community. Since 1995 Gary has performed real estate closings, taught real estate agents, and advocated for all South Carolinians in changing South Carolina real estate law. Toward that end, Gary started a weekly video blog that has over 4,000 subscribers. He even started a real estate podcast in 2020 to better educate the real estate agents on issues in the real estate closing process.

For more information and resources, visit https://www.blaircato.com/, email gary@blaircato.com and follow @pickrengary on Instagram and listen to the Dishin’ Dirt Podcast on your favorite platform. 

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