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Living costs for college students surged during a recession, leading to high housing expenses with limited school support. The speaker recalls sharing a cramped rental with five roommates for $2000 a month, highlighting the scarcity and high prices in California's housing market. The limited land availability in California increases the investment appeal due to a higher barrier to entry, unlike in areas like Georgia or the Carolinas with vast land for development, making investing a challenging but rewarding venture.