The Game with Alex Hormozi Part 1: Start Here | $100M Leads Book
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Aug 19, 2023 Discover the power of leads and advertising in achieving monumental business success. Learn how a pivotal shift in focus transformed an entrepreneurial journey, leading to significant financial gains. Uncover practical tips for effective lead generation and advertising strategies that can propel businesses forward. The importance of a robust lead-generating system is emphasized, along with actionable advice for entrepreneurs at any stage. Get ready to unlock the secrets to creating a successful leads machine!
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Advertising's Power
- Use advertising to reach potential customers who don't know you exist.
- Advertising allows businesses to thrive even with product or sales flaws.
The Refund Crisis
- Alex Hormozi faced a crisis with his gym launch business due to gym owners issuing refunds.
- This resulted in a $150,000 loss and the inability to pay staff.
From Success to Failure
- After his initial gym business failed, Hormozi tried launching others' gyms, but a partner stole his funds.
- He was left broke, but Layla, his partner, encouraged him to continue with the gym launch model.
