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6 Figure Creative
#347: Before Spending $1 On Paid Ads, Ask Yourself These 6 Questions
Jan 28, 2025
Freelancers often struggle with the decision to dive into paid ads, either spending recklessly or avoiding them completely. Discover six vital questions to ask before investing in ads to ensure you're ready. Explore the balance between paid advertising and alternative client acquisition methods like referrals and content marketing. Learn about the limitations of traditional networking and the necessity of mastering paid media for steady client generation. Personal anecdotes highlight the potential benefits and growth associated with smart advertising strategies.
19:19
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Quick takeaways
- Assessing current client acquisition methods is vital before committing to paid ads to avoid unnecessary expenditure and missed opportunities.
- Freelancers should consider diversifying client acquisition strategies beyond referrals and cold outreach to ensure consistent income and growth.
Deep dives
Understanding Paid Ads Readiness
Before diving into paid ads, it's essential to assess whether they are the right option for your business. Many freelancers either rush into ads without a clear strategy or avoid them altogether, missing potential revenue opportunities. Evaluating your current client acquisition methods can help determine if ads are necessary or if better alternatives exist. By analyzing your strategies and performance, you can avoid unnecessary expenses or gain insights into how to effectively leverage ads when needed.
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