6 Figure Creative #347: Before Spending $1 On Paid Ads, Ask Yourself These 6 Questions
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Jan 28, 2025 Freelancers often struggle with the decision to dive into paid ads, either spending recklessly or avoiding them completely. Discover six vital questions to ask before investing in ads to ensure you're ready. Explore the balance between paid advertising and alternative client acquisition methods like referrals and content marketing. Learn about the limitations of traditional networking and the necessity of mastering paid media for steady client generation. Personal anecdotes highlight the potential benefits and growth associated with smart advertising strategies.
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Two Common Paid Ads Mistakes
- Many freelancers either jump into paid ads too soon or avoid them and miss revenue.
- Paid ads can consistently refill your client pipeline when other channels fail.
Check Other Client Sources First
- Audit your existing client channels before deciding on paid ads.
- If you lack the other acquisition methods, paid ads become your primary option.
Measure If Referrals Fully Book You
- Ask whether referrals alone fill your calendar with ideal clients.
- If referrals don't keep you booked, you must pursue other channels.