Drive and Convert Episode 104: How to Optimize for Both DTC and Wholesale
There is nothing more frustrating to a business than losing out on a sale because their website was optimized for one audience and, in turn, alienated a whole second subset of shoppers. This can be seen in ecommerce brands that have a direct-to-consumer and wholesale operation. However, the two audiences are on completely different customer journeys, making it difficult to create a digital experience that delivers to both.
Jon and Ryan delve into the strategic considerations and practical implementation of website elements to effectively cater to both B2B and B2C audiences. From prioritizing primary audiences to creating tailored customer journeys, they explore the challenges and opportunities of maximizing revenue without alienating either group.
Listen to the full episode if you want to learn:
- Why you need to refer to your data
- How to tailor messaging, design and user experience for both audiences
- How to prioritize audience segmentation
- How to leverage menu navigation and landing pages for both audiences
If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.