Ops Cast How To Find Use Cases to Use AI to Automate Ops Tasks with Tarun Arora
Apr 28, 2025
Tarun Arora, a marketing tech veteran and founder of RevCrew, dives into the transformative power of AI in streamlining operations. He explains how 'agentic AI' can function as virtual team members, tackling tasks that require judgment. Tarun shares compelling examples, from inbox management to campaign optimization, highlighting AI's capacity to eliminate busy work. He offers pragmatic advice on starting small, emphasizing the importance of addressing significant needs and exploring real use cases for effective automation.
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Tarun's Career Journey
- Tarun Arora began in engineering and transitioned to product management to better understand marketing.
- His career evolved to marketing operations, leading teams in tech, analytics, and campaign ops.
AI Enhances Automation
- Traditional automation is rule-based and deterministic, handling repetitive tasks without human judgment.
- AI, especially agentic AI, enables automation with reasoning and independent decision-making abilities.
AI Researching Leads for SDRs
- An AI agent can research a lead automatically by accessing various tools and summarizing findings in a CRM.
- This frees sales reps from manual research, giving them context to engage prospects effectively.