Ops Cast
How To Find Use Cases to Use AI to Automate Ops Tasks with Tarun Arora
Apr 28, 2025
Tarun Arora, a marketing tech veteran and founder of RevCrew, dives into the transformative power of AI in streamlining operations. He explains how 'agentic AI' can function as virtual team members, tackling tasks that require judgment. Tarun shares compelling examples, from inbox management to campaign optimization, highlighting AI's capacity to eliminate busy work. He offers pragmatic advice on starting small, emphasizing the importance of addressing significant needs and exploring real use cases for effective automation.
48:33
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Quick takeaways
- Tarun Arora emphasizes the distinction between traditional automation and AI, highlighting AI's ability to manage tasks that require human judgment.
- The episode provides practical advice on starting AI integration by first addressing immediate business needs and testing real-world use cases.
Deep dives
Career Journey and Pivotal Moments in Marketing Operations
The discussion highlights Tarun Arara's career journey, beginning with a foundation in engineering before transitioning to product management and finally marketing operations. A significant turning point occurred when he moved from an engineering role to product management, allowing him to engage directly with business needs and gain insights into marketing systems and analytics. Another pivotal moment came with his discovery of generative AI tools such as ChatGPT, which he found revolutionary for automating mundane tasks in marketing operations. This shift inspired him to launch RevCrew, a company focused on applying AI to optimize marketing processes and enhance productivity.
