Reviving Human Connection in Sales with Sam Wakefield

In a world dominated by clicks, funnels, and automation, is it possible we've lost the human touch?

On this episode of The Story Engine Podcast, I sit down with Sam Wakefield, a sales expert and personal development leader who's on a mission to bring door-to-door sales back into industries that have become overly reliant on digital marketing. Sam shares why face-to-face conversations are still one of the most powerful ways to build trust, how he's reframing "old school" sales for modern markets, and why genuine human connection is a sales strategy that never goes out of style.

If you've ever felt that your sales process has become too cold, too automated, or too disconnected, this episode will remind you of the timeless power of a real conversation.

⏱ Episode Highlights with Timestamps

[02:31] – Why digital-only strategies can leave businesses missing real connection

[05:12] – The psychology of face-to-face sales and why it still works today

[08:44] – How Sam is helping companies reintroduce personal interaction into their sales process

[12:09] – The hidden advantages of door-to-door over digital in certain markets

[15:37] – Kyle and Sam discuss blending digital strategies with in-person engagement

[19:03] – A story of how human connection transformed a sales conversation into lasting trust

[22:18] – Why "old school" methods aren't outdated—they're a competitive advantage

[25:41] – Closing thoughts: how to reconnect with customers in a more human way