The BookFunnel Podcast Author Sidekick, with Michael Evans, The BookFunnel Podcast Episode 17
May 26, 2025
In this engaging discussion, sci-fi author Michael Evans, known for his 12 novels and as the creator of Author Sidekick, shares his passion for helping authors thrive in marketing. He delves into strategies for leveraging personal strengths and unconventional platforms to connect with readers. Michael emphasizes the importance of authenticity in storytelling and offers insights into maximizing newsletter engagement and exploring niche audiences. He also discusses the significance of pre-writing cover designs to captivate potential readers early.
AI Snips
Chapters
Transcript
Episode notes
Invent New Genres to Reframe
- Misalignment of genre and story expectations can hurt sales and engagement.
- Inventing a new genre that better fits your story can reframe reader expectations and expand your audience.
Optimize for Engagement, Not Clicks
- Optimizing marketing for long-term engagement beats chasing initial clicks or sales spikes.
- Like YouTube's retention focus, authors should optimize for read-through, not just discovery.
Batch Newsletter Content Monthly
- Batch your newsletter content in focused time blocks for efficiency.
- Three hours a month can produce three months of newsletter marketing with good templates and planning.