In this podcast, Manuel Suarez will teach you about the vastness of the market, recognizing the value of customization in product branding, dispelling misconceptions about competition and saturation, and adopting a perspective that views market saturation as an indication of a substantial and accommodating market space.

🔷 Market Size Understanding: Learn about the expansive market with over 300 million people in the U.S. and a global online population of 4 billion. Sellers can grasp the enormity of the market before expressing concerns about saturation, emphasizing the vast potential customer base.

🔷 Customization Adds Value: Manuel stresses the significance of customization in product branding. He advocates for personalization, such as adding initials or unique themes, as a means to distinguish businesses and enhance product value.

🔷 Competition and Saturation Misconception: Receive tips on the common misconception about competition and market saturation. Manuel argues that a high level of saturation, where multiple sellers offer similar products, doesn't necessarily lead to increased competition; instead, it suggests a vast market where everyone can potentially thrive.

🔷 Pie Analogy for Market Size: Manuel draws an analogy between the market and a pie, framing it as a vast space. Encourages sellers to see the market as expansive, likening it to a pie with enough slices for numerous sellers. The message is to view saturation not as a hindrance but as an indicator of a substantial market.

Ep. 50 - El Triángulo Estoico