

The Capital Equation: What Small Businesses Need to Grow with Corinne Goble
Sep 9, 2025
In this engaging discussion, Corinne Goble, CEO of the Association of Women’s Business Centers, shares vital insights for aspiring entrepreneurs. She emphasizes the importance of proactive funding strategies—start planning before you’re desperate for cash. Funders value well-prepared business plans over dreams. Corinne also discusses how securing capital involves more than just money; a solid mindset and a supportive network are essential. She encourages small businesses to seek out resources to navigate the often intimidating funding landscape.
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Plan For Funding Before It's Desperate
- Start planning for funding before you run out of bootstrap money and while demand is stable.
- Prepare early so you avoid the emergency scramble when growth requires capital.
Mindset And Foundations Drive Funding Success
- Mindset blocks and stigma around debt often stop owners from seeking growth capital.
- Skipping foundational steps like writing a plan or projections increases funding challenges.
Show Preparedness With Documents And Roles
- Show lenders a clear use of funds, written plan, projections, and a personal financial statement.
- Demonstrate who will run the growth so lenders know their money is in capable hands.