From The Vault: Creating an MVP to Test and Validate Your Membership Idea

If you have a great idea for a membership, you need to validate whether or not it’s destined to fail or succeed. Like Rome, the world’s leading membership sites weren’t built in a day. They started as an idea in someone’s mind, which was nurtured, tested and validated until there was undeniable proof the idea was a winning concept.

When you’re excited about an idea for a membership, it’s easy to let your bias belief that your idea is gold get in the way of reality. This frame of mind can give you a false sense of security and cause you to invest everything in an idea that will never get off the ground.

Before you pursue your membership idea, you need to test and validate it with an MVP. This will help you to discover whether your idea has true potential or not.

In this episode, I reveal the importance of using an MVP to test and validate your membership idea and how to create one.

Episode Summary:

• What an MVP is and how it will validate the potential success of your membership idea
• The characteristics of an effective MVP
• An insight into the six main types of an MVP as they relate to membership sites
• How to know what type of MVP will work best for testing your specific membership idea
• Why you should still use an MVP to test your new membership idea despite already selling products or services successfully

Key Quotes:

“A good MVP should solve a problem or deliver an outcome that's either the same or similar to that of your membership.”

 “An MVP is a minimum viable product, something that you offer to your market that is a relative representation of your membership with just enough features. It’s the bare minimum that you need to be able to put it out there and try and get people to buy or register interest.”

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