Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Ori Eisen, CEO & Founder of Trusona, an account takeover prevention platform that has raised $38 Million in funding.

Here are the most interesting points from our conversation:

• Persistence Pays Off: Ori's relentless pursuit of Frank Abagnale for mentorship and his insistence on John Doerr's presence at a crucial pitch meeting exemplify his "never take no for an answer" attitude.
• Creative Marketing Strategies: Ori emphasizes the importance of standing out in the crowded cybersecurity market by using unconventional and memorable marketing tactics.
• First-Party Data Focus: Trusona's strength lies in using first-party data to verify user identities, which Ori believes is crucial in the age of AI-driven fraud.
• Real Vacation Culture: Ori advocates for founders to take real vacations to recharge and avoid burnout, providing a detailed process for effectively disconnecting from work.
• Security Through Innovation: Ori's development of computer fingerprinting and other technologies showcases his innovative approach to solving complex security problems.
• Challenging Conventional Wisdom: Ori often goes against traditional Silicon Valley advice, focusing instead on what he believes will truly benefit his company and its mission.

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