Ori Eisen, CEO & Founder of Trusona: $38 Million Raised to Power the Future of Account Takeover Prevention

Persistence Pays Off: Ori's relentless pursuit of Frank Abagnale for mentorship and his insistence on John Doerr's presence at a crucial pitch meeting exemplify his "never take no for an answer" attitude.

Creative Marketing Strategies: Ori emphasizes the importance of standing out in the crowded cybersecurity market by using unconventional and memorable marketing tactics.

First-Party Data Focus: Trusona's strength lies in using first-party data to verify user identities, which Ori believes is crucial in the age of AI-driven fraud.

Real Vacation Culture: Ori advocates for founders to take real vacations to recharge and avoid burnout, providing a detailed process for effectively disconnecting from work.

Security Through Innovation: Ori's development of computer fingerprinting and other technologies showcases his innovative approach to solving complex security problems.

Challenging Conventional Wisdom: Ori often goes against traditional Silicon Valley advice, focusing instead on what he believes will truly benefit his company and its mission.