Pivoting your way to profit w/ Lydia Zeller

Innovation in healthcare goes far beyond brick-and-mortar interactions - we’re in the digital age, and that means digital solutions are carving out their space. And when you pair the intelligence of digital technology with a human touch, the opportunity to revolutionize how your consumers interact with your product skyrockets. Lydia Zeller, CEO at Kiio, pursued the idea of being a true partner with their B2B members and then doubled down on gathering hard ROI and delivering tangible outcomes. From product design and development to funding and all the way through commercialization, Kiio has perfected their secret sauce - and are ready to revolutionize musculoskeletal care. In this episode, Lydia shares some of the strategies and insights her company is using to turn the world of digital innovation on its side - you don’t want to miss this one! Here are the show highlights: This simple understanding can yield big success (7:02) Capabilities that are critical to driving engagement (9:10) Hard ROI and how it creates a competitive advantage (15:10) Why it’s important to know your next move when exploring contracts (22:58) Whether you’re funding evidence or development, this investment is necessary (24:12) Turn customers into fanatics to successfully build, grow, and scale your business (31:42) Guest Bio Lydia Zeller is CEO at Kiio, a digital therapeutic company focused on changing the approach to musculoskeletal (MSK) care. A champion for driving healthcare innovation, Lydia has been involved in every facet of Kiio’s product and business development. Her passion for delivering impactful results helped lead the charge for the company’s pivot into the digital musculoskeletal therapeutic market. Lydia received her BA and Executive MBA specializing in Strategic Management from the University of Wisconsin - Madison If you’d like to get in touch with Lydia after the show, feel free to reach out to her via her website Kiio.com or emai l her at lzeller@kiio.com.