AI Explored

Automating Lead Nurturing With AI Agents

178 snips
Sep 16, 2025
Noelle Russell, an AI business strategist and founder of the AI Leadership Institute, shares her insights on automating lead nurturing with AI. She details how AI agents can convert cold leads into qualified prospects, revealing practical steps for creating these tools. The conversation tackles common misconceptions about AI and highlights the technology's potential to streamline marketing efforts. Noelle also emphasizes the importance of ethical practices and adapting skills to leverage AI's capabilities for increased productivity.
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INSIGHT

AI Agents Amplify Lead Nurturing

  • AI agents can perform repetitive marketing touches humans avoid, increasing conversion potential.
  • They scale 24/7 to turn cold leads into qualified prospects for sales calls.
ADVICE

Choose Model, Platform, And Metrics First

  • Pick an LLM model and a platform before building so you can prototype quickly.
  • Define measurable success metrics up front (e.g., booked sales calls) to know when you win.
ADVICE

Prototype In A Free Sandbox

  • Start building with low-cost tools like chatbotbuilder.ai to create a sandbox and demo quickly.
  • Use the platform's simulation features to show clients a working chatbot without heavy engineering.
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