How Often Does Digital Marketing Really Change?

[00:25] Today’s Topic: How Often Digital Marketing Changes

[00:50] When we include the year on things, it helps with click-throughs.

[00:59] Every time you change the year, your clicks increase.

[01:30] Marketing can change drastically because of algorithm updates.

[02:00] When we create videos and podcasts, the advice changes as the algorithms change.

[02:15] We’ve been recording for 3 years, so our new advice becomes contradictory.

[02:54] Google made 13,000 changes to the algorithm in one year.

[03:20] Digital marketing changes on a daily basis.

[03:30] Always test and tweak in order to stay up-to-date.

[03:33] That’s it for today!

[03:40] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

How Often Does Digital Marketing Really Change? | Ep. #1099