We all want more customers - but being able to understand who your best customer segments are, prioritise for them, and then land more of them? That's a game-changer. We talked with Tamara Grominsky (Unbounce's VP of Strategy) about some easy-to-implement techniques that will help you do just that.

Featured Links: Follow Tamara on LinkedIn and Twitter | Tamara's Website | Unbounce Segmentation Presentation | Strategyzer's canvas: How to Capture Customer Jobs, Pains, & Gains that aren't Subjective | Forbes' Guide to the Van Westendorp Pricing Model | Profitwell's Patrick Campbell wrote about Pricing for Bottom Line Growth

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Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.

Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.

Identifying and multiplying your best customers - Tamara Grominsky