Gonto - Auth0 Employee #6 shares developer marketing secrets

Gonto (Martin Gontovnikas) was the 6th employee at Auth0 and helped them grow fast and sell for $6.5billion to Okta. 

Now he is the founder of Hypergrowth Partners and helps DevTools grow fast.

We discuss:

• What Auth0 did to become so valuable so fast
• What the best founders do (Guillermo Rauch)
• Different is better than better 
• People follow people not brands
• Why bleeding edge matters

Resources

• Why Technical SDRs are the Future of DevTools
  https://playbooks.hypergrowthpartners.com/p/product-advocates-technical-sdrs
• Gonto's website https://gon.to/
• Gonto's Twitter https://twitter.com/mgonto
• Hypergrowth Partners https://www.hypergrowthpartners.com/
• Code to Market https://codetomarket.fm/
• Guillermo Rauch https://x.com/rauchg

This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.