Ninja Selling Podcast

How To Attract Referrals And Get Testimonials - NC006

8 snips
Jan 17, 2019
Discover how to attract referrals effortlessly! The hosts reveal why traditional asking methods often backfire and emphasize the importance of providing exceptional value. Learn the ideal time to set referral expectations and how to prime clients' minds for future recommendations. Plus, explore creative techniques for gathering testimonials, from handwritten notes to clever video requests. Tune in for practical insights that can transform your client relationships!
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ADVICE

Stop Begging; Deliver Remarkable Service

  • Stop asking for referrals on postcards, business cards, or in every email signature.
  • Instead, focus on delivering such outstanding service that clients naturally refer you.
INSIGHT

Asking Creates A Sales Wall

  • Asking for referrals builds a sales wall and makes relationships feel transactional.
  • People resent being treated like unpaid lead generators for your business.
ANECDOTE

Cold Call Backfires Asking For Referrals

  • Matt recounted a cold call where the caller immediately asked for referrals and made him defensive.
  • The story shows why blunt referral requests from strangers alienate people.
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