Season 18 | Ep 206 | Positioning Your Agency as the Obvious Choice

How do you win clients without being reduced to competing on price? To consistently land the right clients, you must position yourself as the obvious choice long before pricing even enters the conversation.

In this episode of The Agency Blueprint Podcast, we discuss how agencies can stand out in a crowded market without relying on price as the deciding factor. We explore how confidence, consultation, and insight consistently outperform relationship-based selling, drawing inspiration from The Challenger Sale. 

Listen in to learn why simply agreeing with a prospect’s assumptions is a losing strategy, and how real value comes from reframing the conversation. 

Key Questions:

• [02:40] Are you defaulting to agreement with your clients instead of bringing your own perspective?
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• [08:51] When clients push back on your pricing, do you reflect on your value articulation or immediately assume you’re charging too much?
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• [15:51] Do your clients feel safer with you than without you?

What You’ll Discover: 

• [01:24] Insights from The Challenger Sale book and how confident, consultative sellers outperformed traditional relationship-based sellers.
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• [02:40] The importance of offering your own expert perspective instead of simply echoing clients’ ideas.
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• [04:49] The importance of asking the right questions to uncover the real business problems clients are facing.
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• [07:56] Why being compared solely on price means you’ve already lost the positioning battle.
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• [10:28] How reframing conversations has helped agencies triple prices while maintaining strong close rates.
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• [12:26] How clients evaluate risk and why showing how you mitigate that risk is essential to winning projects.
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• [14:36] Why even a small percentage lift in results can dramatically multiply a client’s investment.
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• [16:00] Understand that the best agencies make clients feel safer saying yes than risking a no.