How to make millions from usability testing.

Discover the fascinating world of user research that can potentially reshape your business strategy. Learn how shifting the blame from users to designers can improve product usability. Explore the principles of hands-on testing and 'Genchi Genbutsu' to identify user experience roadblocks. Embrace humility and openness in feedback to enhance testing results. Uncover techniques that leverage user insights to diagnose conversion issues and boost profitability through informed design decisions.