Enhancing Usability Through User Testing

This chapter delves into the importance of usability in product design, emphasizing the shift of blame from users to designers for usability issues. It highlights the role of hands-on user testing and the concept of 'Genchi Genbutsu' in identifying and resolving user experience challenges. By sharing personal experiences and client examples, the chapter illustrates how understanding the user journey can lead to significant improvements and increased business profitability.