The B2B Revenue Executive Experience Episode 199: Building Brand Strength Through Search Engine Optimization w/ Ken Knorr
Back in the day, having a good SEO meant writing, publishing, backlinks, and never thinking about that strategy again.
Things have changed since then!
On this episode of the B2B Revenue Executive Experience, I chat with That Company CEO Ken Knorr, about all things Search Engine Optimization. Ken tells me all about how the pandemic and social media has changed the landscape for marketers worldwide. We touched on:
- Marketing opportunities as we transition to a new normal
- How social media affects Search Engine Optimization
- Approaching brand social and search strategy all up
- What role brand awareness plays in rankings on Google
This post includes highlights of our podcast interview with Ken Knorr, CEO of That Company.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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