Building a Behavior-Based Culture with David J Friedman

In this episode of The Better Leadership Team Show, I explore the powerful insights of David J. Friedman, a leading expert on organizational culture. David has authored two influential books and delivered over 750 workshops and keynotes for business leaders. His second book, Culture by Design, is a step-by-step guide to building a strong organizational culture — tailored for today's workplace, including remote environments. As the creator of the CultureWise Operating System, David provides a practical, proven framework that helps organizations develop, implement, and sustain high-performing cultures.

Discover how to build a thriving organizational culture by focusing on actionable behaviors instead of abstract values. Learn the critical role of ego-free leadership, the ROI of a strong culture, and the importance of rituals in embedding desired behaviors. David also shares practical strategies for hiring cultural fits and evolving fundamentals to stay relevant. Tune in for a game-changing perspective on culture-building that will elevate your leadership and organization!

Visit CultureWise.com for more insights and resources!

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