Phil Hornby is a passionate product leadership coach. Helping product leaders to think clearly, make strong decisions, and take powerful action that drives high-impact outcomes.

In today's episode:

The 'how' and 'who' of product decision making
Key principles in product decision making

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Phils's contact info:

• LinkedIn: https://uk.linkedin.com/in/philhornby
• Talking Roadmaps Podcast on YouTube
• It Depends book: https://www.forproductpeople.com/content/books/it-depends

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Where to find the host, Adam Wakeling:

• Twitter: https://twitter.com/adamjwakeling

• LinkedIn: https://www.linkedin.com/in/adam-wakeling

In this episode, we cover:

(00:00) Preview
(00:55) Intro
(01:55) Why the book?
(04:13) Where to start with product decision making?
(07:05) How to decide and who decides?
(11:51) Product leadership decision foundations
(16:44) Getting to, making and implementing
(18:33) Resolving dysfunctional teams
(24:54) The importance of conflict
(28:42) Decision conviction
(33:09) Prioritisation frameworks
(37:13) A few extra decision principles
(41:00) The number seven
(42:40) Final thoughts

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It Depends. The Art of Product Decision Making | Phil Hornby (Product Coach)