How do you pursue an unlikely dream in the music business when a job that pays better is staring you in the face?

Matt Soverns is a full-time musician best known for his impromptu piano performances on the streets of Indianapolis, New York City, and elsewhere. We discuss what it’s like making a living in the blue-collar music industry, where artists depend on cover gigs to supplement their pursuit of a career as an original artist.

Everyone takes risks today, but most don’t go for the moonshot. Matt talks about what it takes to pursue the wildest dreams when success is almost impossible. He also shares how the chase doesn’t stop. Even those who have made it to a sustainable living in the entertainment business still face the same challenges of conforming to market expectations and may have dreams that continue to feel just out of reach.

As a bonus, Matt gives us his debut performance of a new song, right here in the studio.

About The Guest:

Matt Soverns is a professional musician, performing cover acts at weddings and piano bars, and a recording artist with original tunes, including his album Phoning it In. You can find his music and performance schedule at mattsoverns.com.

Mentioned in this episode:

About The Hosts:

Daniel Herndon is a brand strategist at HRNDN Brand Agency and author of The Lorem Ipsum.
Michael Salemi owns Colored Threads, a company that produces branded apparel and swag.
Aaron Douglas is an AI readiness consultant and owner of AIRAA.

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