Ep. 98: Erik Huberman — Scaling Hawke Media, Dodging a $10M Curveball & Why 98.2% Aren't Built to Build

In this episode of The OhHello Pod, founder and CEO, Jeremy Bloom sits down with Erik Huberman — founder & CEO of Hawke Media and Hawke Ventures — just hours before his second child might arrive.

What follows is one of the most honest, tactical convos we’ve had on building something real — and surviving the chaos that comes with it.

🔑 Topics Covered:

– How Erik bootstrapped Hawke Media to 260+ employees and 5,000+ brands

– Scaling Hawke Ventures into a $20M fund focused on marketing and eComm tech

– The $10 million curveball that nearly cratered it all — and how he fought through it

– Why 98.2% of people aren’t wired to build — and why Erik only hires the 1.8%

– How fractional mentorship and in-office osmosis beat traditional training

– Building a founder-led culture that values grit over ego

– Real talk on Gen Z, leadership, burnout, and staying uncomfortable

🎙️ Plus: Erik gives a shoutout to his personal advisory board — including Joshua Zad (Alfred Coffee), Cole Zucker (Green Creative), Josh Wand (ForceBrands), John Koeltl (UP.Labs), Blake Mallen (Herbalife), and Sieva Kozinsky.

🔥 If you’re building, leading, or scaling something of your own — this one’s a must.

🔗 Learn more at OhHello.ai

📢 We’re growing fast and fundraising now — and if you’re part of the 1.8%, you’ll know why that matters.

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