NN/G UX Podcast 4. Creativity During a Crisis (feat. Aurora Harley, Sr. UX Specialist at NN/g)
Nov 6, 2020
AI Snips
Chapters
Transcript
Episode notes
Skip The 'Uncertain Times' Preamble
- Stop priming people with repeated reminders that times are bad and instead acknowledge change concisely.
- Cut to the benefits people care about and answer their core questions directly.
NNG Already Skilled At Remote Work
- Aurora describes how UX teams shifted to remote work and the loss of hallway conversations.
- She notes NNG was already experienced with remote work, which eased the transition.
Reframe Crises As Design Opportunities
- Reframe big crises as opportunities to reassess processes and invent better solutions.
- Moving around or beyond the obvious frame reveals new problem spaces to tackle.