Positioning Your Company in the Yes Box

During a recession, businesses go through a predictable phase where spending drops and cuts are made, providing an opportunity for companies that can offer high-quality solutions while reducing costs for clients. By focusing on driving costs out of their business model and delivering solutions that users love, companies can position themselves in the 'yes box' and dominate the market. This approach requires a shift in marketing strategy, where companies focus on a small and defined target market with a clear message that resonates with ideal clients. By doing so, customization costs decrease, sales cycles accelerate, and clients are attracted to their solution.