SaaS Interviews with CEOs, Startups, Founders
Top 3 Growth Opportunities for Founders in 10 Mins
Jul 28, 2023
Speakers discuss leveraging recessions for growth, positioning in the 'yes box', delivering what clients want, accelerating sales cycles, reducing costs through targeting, and creating an irresistible offer.
21:47
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Quick takeaways
- During a recession, companies can position themselves in the 'yes box' and dominate the market by offering high-quality solutions while reducing costs for clients.
- To capture the attention of ideal clients, companies must create an irresistible offer that meets their needs, addresses their desires and pain points, and provides a clear and measurable outcome.
Deep dives
Positioning Your Company in the Yes Box
During a recession, businesses go through a predictable phase where spending drops and cuts are made, providing an opportunity for companies that can offer high-quality solutions while reducing costs for clients. By focusing on driving costs out of their business model and delivering solutions that users love, companies can position themselves in the 'yes box' and dominate the market. This approach requires a shift in marketing strategy, where companies focus on a small and defined target market with a clear message that resonates with ideal clients. By doing so, customization costs decrease, sales cycles accelerate, and clients are attracted to their solution.
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