Tech Talks Daily
3215: How Hagerty is Preserving Car Culture with Tech and Community
Mar 21, 2025
Maggie Stafford, Vice President of People Insights at Hagerty, shares insights on preserving car culture while embracing technology. She discusses Hagerty's transformative $20 million investment in tech, enhancing customer engagement in a traditionally low-tech industry. Maggie highlights the unique company culture where employees actively participate in car experiences, fostering loyalty. Community is central to Hagerty, with over 850,000 members connecting through grassroots events. The conversation touches on the future of car culture amidst automation and electrification.
17:14
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Hagerty's $20 million investment in cloud technology streamlines operations and enhances customer engagement in a tech-driven automotive landscape.
- The company fosters a unique employee culture by allowing hands-on experiences with vehicles, creating authentic connections to better serve passionate car enthusiasts.
Deep dives
Technology-Driven Customer Experience
Hagerty is undergoing a significant data-driven digital transformation that enhances the customer experience through modern cloud technology and AI-driven insights. By investing $20 million in cloud-based systems, the company aims to streamline operations, improve service efficiency, and enable better segmentation of customers. This technology allows for seamless online interactions, facilitating processes such as bill payments and product offerings for diverse types of vehicles. By focusing on both internal and external experiences, Hagerty is committed to meeting consumer expectations in a digital landscape.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
