Travis Makes Money Make Money with Creator Ops | Amanda Northcutt
Amanda Northcutt is a six-time executive with 22 years of experience in consulting, startups, and marketing strategy. After leaving a high-paying Silicon Valley role, Amanda saw a gap: creators and subject matter experts with massive potential, but lacking the CEO-level operational expertise needed to scale. As co-founder and CEO of Level Up Creators and Level Up Creator School, Amanda now helps coaches and consultants build boutique, high-impact businesses that generate recurring revenue and generational wealth.
On this episode we talk about:
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Amanda’s journey from Silicon Valley to creator consulting—and why she left the tech world on her own terms
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The mission of Level Up Creators: helping experts and executives turn decades of business experience into thriving consulting and coaching firms
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Why most creators and consultants struggle with operations, productization, and scaling—and how Amanda’s team bridges that gap
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The ideal client profile: business experts (typically 40–60 years old) seeking legacy, impact, and a business they love for the next decade
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How to productize services, escape the “time-for-money” trap, and build a business that fits your life goals
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The importance of targeting painful, pervasive, urgent, and expensive problems for a specific audience
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How to stand out in a saturated market by developing a proprietary methodology and building deep trust with your audience
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Why high-ticket, high-touch, low-volume offers are the fastest path to impact and income for most experts
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The power of partner marketing, niche podcast guesting, and relationship-based lead generation
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How to structure partnerships and collaborations for maximum leverage and mutual benefit
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The mindset shift required to start over in a new field and build credibility from scratch
Top 3 Takeaways
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Productize and Specialize: Focus on solving urgent, expensive problems for a specific audience with a clear, proprietary methodology—don’t try to be everything to everyone.
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Go High-Ticket First: Start with high-touch, high-value offers before expanding into lower-ticket products or communities; this maximizes your impact and income with fewer clients.
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Leverage Partnerships and Niche Media: Build relationships with peers, pursue partner marketing, and guest on niche podcasts to reach your ideal clients—don’t chase only the biggest platforms.
Notable Quotes
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“If you’re selling vitamins instead of Vicodin, you are not going to make sales—especially in a tough economy.”
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“You should be spending 80% of your time on only the highest-leverage activities in your business.”
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“The most successful people are willing to humble themselves and start over in a new field—they don’t care about losing status, they just want to do the work.”
Connect with Amanda Northcutt:
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Website: welevelupcreators.com
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