

Social media drains our brains and impacts our decision making
7 snips Dec 21, 2023
Advertising expert Matthew Pittman and Kate Kilpatrick from The Conversation discuss how social media overwhelms our brains, leading to cognitive overload and impulse purchases. They explore the impact of superficial cues on decision-making and how scrolling through social media reduces mental capacity. They also analyze the influence of product involvement and cognitive load on advertising persuasion.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
The Impact of Social Media on Cognitive Load and Decision Making
01:57 • 5min
The Influence of Superficial Cues on Behavior and Decision-Making
07:01 • 2min
The Impact of Social Media on Cognitive Abilities
09:15 • 3min
The Influence of Product Involvement and Cognitive Load on Advertising Persuasion
11:46 • 6min