The Conversation Weekly

Social media drains our brains and impacts our decision making

7 snips
Dec 21, 2023
Advertising expert Matthew Pittman and Kate Kilpatrick from The Conversation discuss how social media overwhelms our brains, leading to cognitive overload and impulse purchases. They explore the impact of superficial cues on decision-making and how scrolling through social media reduces mental capacity. They also analyze the influence of product involvement and cognitive load on advertising persuasion.
Ask episode
Chapters
Transcript
Episode notes