The GaryVee Audio Experience Throwback Thursday: Be in The Business of What CAN be Done NOT What's Already Been Done
Dec 1, 2022
The discussion dives into how brands should prioritize innovation over past achievements, inspiring fresh opportunities. It emphasizes the exciting future of instant delivery services that promise rapid shipping in urban areas. Brand loyalty emerges as crucial, with consumers seeking unique identities in a tech-driven world. Overall, the podcast encourages a forward-thinking mindset in business, pondering what can be done instead of what’s already been achieved.
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Episode notes
Unexpected Competitors
- GaryVee uses Sony and Microsoft entering the video game market as an example of unexpected competition.
- Nobody anticipated them as competitors to Sega and Nintendo.
Focus on Possibilities
- Think about what can be done, not what has been done.
- Consider unexpected brand extensions based on existing brand equity and target demographics.
"What If" Wednesdays
- GaryVee suggests brainstorming "what if" scenarios for brand extensions.
- He proposes "What If Wednesdays" as a recurring exercise to explore potential product innovations.