The Rich Somers Report Pain, Purpose, & Building a Life You're Proud of | Trevor Cowley E428
Nov 25, 2025
Trevor Cowley, an entrepreneur and endurance athlete, dives deep into the mindset behind achieving extreme goals. He shares insights from his impressive journey, including running 10 miles daily and pursuing a Guinness World Record. Trevor discusses the importance of setting scary goals for personal reinvention and his approach to building successful businesses, emphasizing the need for high-caliber talent and effective team dynamics. He also candidly reflects on overcoming addiction, the clarity sobriety brings, and his motivation to inspire his family and others.
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Goals Force Identity Reinvention
- Setting goals far beyond your current self forces identity change and reinvention.
- Trevor Cowley says big scary goals reveal what you must become to achieve them.
Why He Started Daily Running
- Trevor started running to understand why extreme athletes keep showing up and getting results.
- He identified the gap and chose a starting point he could close with consistent work.
Close Gaps By Showing Up Daily
- Start at a realistic baseline and close the gap by showing up consistently.
- Use daily discipline to turn incremental progress into capability shifts.