Episode 208: More Revenue, Better Customers: The Marketing Levers That Work

Molly Pittman is back with an unfiltered look at what’s working in DTC marketing right now! In this episode, she breaks down the biggest trends shaping 2025—from revenue growth to the power of hybrid business models—and shares practical strategies you can implement today. Plus, hear how Smart Marketer is using AI, optimizing lead generation, and leveraging email warming campaigns to drive engagement.

“They key to winning in 2025? Focus on what your customer needs, optimize for revenue, and stay adaptable.” – Molly Pittman

You Will Learn:

• The must-know DTC trends and tactics shaping 2025.
• Why January and February set the tone for your business success.
• How to increase revenue and average order value in a competitive market.
• Why Smart Marketer is all in on hybrid business models.
• The power of email warming campaigns (and why you should run one ASAP!).
• How SweetFlex skyrocketed from 6 to 8 figures with one marketing shift.
• The latest game-changing update from Meta for lead generation.

LINKS:

• The Smart Marketer Show - The Smart Marketer Show
• Smart Marketer – smartmarketer.com
• Instagram – @smartmarketer
• Molly Pittman – mollypittman.com
• Instagram - @mollypittmandigital
• Fields of Freedom Dog Rescue – fofdogrescue.com
• Instagram - @fieldsoffreedomrescue

TIME STAMPS:

00:00:54 – What’s Working Now in DTC Marketing 00:02:11 – Molly’s Journey: From Bartender to Digital Marketing and Dog Rescuing 00:08:56 – Numbers Don’t Lie: January 2024 Vs January 2025 00:19:21 – This Just In: Meta Announces Advantage Plus 00:24:40 – Action of the Month: Q1 Is the New Q5 00:42:29 – Copy This: How SweetFlex Grew From 6 to 8 Figures 00:58:18 – Introducing Fields of Freedom Dog Rescue

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