Millionaire University Resilience Against Tariffs, Future of SEO, AI and 7-Figures with Handkerchiefs. How to Thrive with E-Commerce in 2025! l Steve Chou
May 13, 2025
Steve Chou, founder of Bumblebee Linens and MyWifeQuitHerJob.com, shares his inspiring journey from side hustle to a seven-figure e-commerce success. He discusses how a simple wedding handkerchief became a thriving business, allowing his wife to focus on family. Steve emphasizes the challenges of balancing growth with personal priorities, resilience against tariffs, and the importance of building a unique brand. He also explores the future of SEO, the pitfalls of dropshipping, and how to leverage influencers and storytelling to drive engagement in a saturated market.
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From Wedding Need to Seven Figures
- Steve Chou and his wife started selling wedding handkerchiefs after failing to find good ones for their own wedding photos.
- Their initial eBay sales surprised them and grew into a seven-figure business replacing his wife's income.
Balance Growth With Priorities
- Avoid moving the goalposts and growing the business just for growth's sake.
- Prioritize your why and your "burners" like family, health, work, and friends to maintain balance.
Shift from Google to Social Media
- Google search is declining due to AI content flooding search results.
- Social media, especially video and storytelling, is becoming the key channel for e-commerce growth.
