TCC Podcast #351: Building an Authentic Business with Jess Kelly

Jess Kelly is our guest on the 351st episode of The Copywriter Club Podcast. She is a copywriter who helps conscientious brands build authentic and true-to-them businesses through brand and marketing strategies. From shifts in careers and misdiagnoses, Jess’s journey highlights the benefits of personal growth and becoming different and new versions of yourself along the way. Listen to the episode to find out: Why Jess dropped out of journalism.  Experimentation vs expectation – why does it matter?  The permission slip you need to give yourself – like yesterday.  How she fell into copywriting and her career paths to get there.  The 10-minute call that landed her inside of The Copywriter Accelerator.  What’s the secret to building better interview skills?  Why you need to start showing up and how it’s going to pay off.  The diagnoses that helped Jess make sense of her identity and experience.  How to connect with more people in your network.  What kinds of relationships should we really be building?  The best thing about becoming a new version of yourself.  Tune into the episode by hitting play or checking out the transcript below.   The people and stuff we mentioned on the  show: The Copywriter Think Tank Kira’s website Rob’s website Jess's website  The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript: Rob Marsh:  Connecting with others and creating a relationship with the people around you is a critical part of building a sustainable copywriting business. If you're not connecting regularly with people that you might work with someday, you will eventually run out of clients. To talk about how we don't let that happen to you, and speaking of creating connections and relationships, hi, we're Rob Marsh and Kira Hug, the hosts of the Copywriter Club Podcast. And Kira, I'm pretty sure that's the very first time we've ever said our names in the intro. Kira Hug:  Yeah, I'm, Kira Hug. It feels good to finally share that with the world. Why did it take us so long? Rob Marsh:  350 episodes and we've been hiding back there. But now that we've established this relationship, we're thrilled to introduce our guest for this episode, who is copywriter, Jess Kelly. And Jess shared how she discovered copywriting, how neurodiversity impacts how she works and sees the world, and what she does to connect with others in this interview. It's an activity that attracts new clients to her business and an idea that we can all steal or borrow and use in our own businesses. Stick around to hear what Jess shared. Kira Hug:  But first, this episode is sponsored by the Copywriter Accelerator, which is our business building system that we put together for copywriters and content writers like you to figure out how to put the foundation of your business together so that you know how to attract the right clients. You know what to focus on in your business. You have your positioning dialed in, so what makes you different from every other writer out there. Your signature package and even a starter package that you can sell and introduce to the world. You've nailed down your pricing, you know how to show up and where to show up to build your visibility and so much more. And so it's really everything you need to run and grow a copywriting business. And it's all one program, so you get all of it bundled together, and Rob and I walk you through the entire program along with an incredible group of generous writers who will do it alongside you. So we're kicking that off in just a few weeks. And if you have any interest or you've heard about it before and you want to learn more about the Copywriter Accelerator, you can learn more at thecopywriteraccelerator.