279: Pioneering Private Club Marketing w/ Steve Graves

Circling the fast-evolving landscape of private clubs is our insightful guest, Steve Graves of Creative Golf Marketing. Steve unpacks the strategies that clubs should adopt to circumnavigate the artificial surge in business brought about by the pandemic, and how to market their memberships effectively. Breaking the illusion that not-for-profit organizations like clubs can't advertise, he shares expert advice on replacing myths with methods. 

Adding a technological twist to the discourse, we traverse the intricate terrain of marketing and technology within private clubs. Steve iterates the importance of tangible materials and strategic marketing in reaching out to both current and potential members. He reflects on the challenges clubs face as they transition out of the pandemic, and how marketing can serve as a compass to navigate these hurdles.

Diving into the realm of customer service, Steve highlights the importance of personalization within private clubs. Advocating for investment in staff members and leadership training, he underscores the necessity of a welcoming atmosphere. Drawing from the experiences of his father's professional shift and its consequent impact on his approach to customer service, Steve concludes with a reminder for clubs to maintain connections with their audience post-pandemic. Tune in for an enlightening chat filled with inspiration, practical solutions, and valuable insights designed to help you sail smoothly across the private club industry.

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