Squawk Pod
Super Bowl Ad Wins & Power Plays in DC 02/10/25
Feb 10, 2025
Kevin Hassett, former Director of the National Economic Council, shares insight on President Trump's recent comments regarding Treasury irregularities and new tariffs on steel and aluminum. The discussion touches on the significant economic implications of these tariffs and the intertwined politics with billionaire influence. Alongside him, EDO CEO Kevin Krim highlights the Super Bowl's standout commercials, revealing how advertising impacts consumer behavior while analyzing both triumphant and controversial ads.
38:39
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Quick takeaways
- The Trump administration's new 25% tariffs on steel and aluminum imports aim to strengthen domestic industries and impact international trade relations.
- The Super Bowl showcased diverse advertisements, with T-Mobile's partnership with Starlink highlighting successful strategies amidst several underperforming Gen.AI campaigns.
Deep dives
Impact of New Tariffs on Steel and Aluminum
The Trump administration is set to impose a new 25% tariff on all steel and aluminum imports, aiming to bolster domestic production and ensure national security. This move follows a previous trend where tariffs were implemented, resulting in a significant increase in American manufacturing jobs. Countries such as Canada and Mexico will also be affected by these tariffs, highlighting a shift in trade relations. Predictions suggest that these tariffs may influence stock prices positively for domestic steel and aluminum producers as they adapt to the changing market dynamics.
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