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TED Business
5 steps to building a personal brand you feel good about | Marcos Salazar
Oct 23, 2023
Social entrepreneur Marcos Salazar shares 5 steps to building a personal brand: determine goals, shape your reputation, have a clear mission, build online presence, and craft an authentic identity.
10:38
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Quick takeaways
- Creating a personal brand allows you to shape a narrative that represents your skills, expertise, and values, conveying a clear message to your audience.
- Crafting a mission statement, defining your goals, and understanding your target audience are essential steps in building a strong personal brand.
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Importance of Personal Branding
Having a strong personal brand is crucial as it reflects your reputation and how people perceive you. Your personal brand is not just about self-promotion, but it's about creating a narrative that represents your skills, expertise, and values. Taking control of your personal brand allows you to shape the story and convey a clear and intentional message to your audience.
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