
5 steps to building a personal brand you feel good about | Marcos Salazar
TED Business
Introduction
This chapter discusses the importance of having an online presence in academia, particularly for tenure. It emphasizes the role of producing great work and obtaining letters of recommendation, while also highlighting the benefits of showcasing accomplishments and public interest through websites and social media accounts. The speaker shares their personal experience and introduces Marco Salazar as a guide for building an effective online presence without discomfort.
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