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This chapter discusses the importance of having an online presence in academia, particularly for tenure. It emphasizes the role of producing great work and obtaining letters of recommendation, while also highlighting the benefits of showcasing accomplishments and public interest through websites and social media accounts. The speaker shares their personal experience and introduces Marco Salazar as a guide for building an effective online presence without discomfort.

Whether you realize it or not, you have a personal brand, says social entrepreneur Marcos Salazar — and you have the power to shape what it is. Here's how you can create a brand that captures who you are, who you'd like to be and how you want to make an impact on the world. This episode is part of the Way We Work, a TED original video series. Then Modupe shares how she’s crafted her own online identity in a way that feels authentic.