Startups For the Rest of Us Episode 648 | Competing with a Non-Profit, Driving Traffic to A Landing Page, and More Listener Questions
Feb 14, 2023
In this engaging discussion, the host tackles the unique challenges of competing against nonprofits in the software arena. He dives into the complexities of launching spin-off startups from development agencies, emphasizing resource management. Listeners also learn effective strategies for driving traffic to landing pages and the importance of validating app marketplace ideas. Plus, vital insights on incorporating as a Delaware C Corp and the nuances of transitioning from employment to entrepreneurship keep the conversation lively and informative.
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Account For Nonprofit Subsidies And Perception
- Expect nonprofits to be subsidized and possibly underprice you using donations.
- Evaluate whether the nonprofit's moral positioning or subsidies will materially block your ability to compete.
Growth Comes From Adjacent Product Expansion
- B2B companies usually hit a growth plateau with a single product and expand by adding adjacent products.
- Long-lived B2B winners become multi-product suites that slowly encroach on neighboring markets.
Use Stripe Atlas To Incorporate A C Corp
- Use Stripe Atlas to form a Delaware C Corp quickly and cheaply instead of hiring a lawyer.
- Hire a lawyer only if Stripe Atlas doesn't meet your needs or you need bespoke legal counsel.