Tiyale Hayes, BET SVP of Brand Strategy & Marketing

“People want to be a part of the change. It’s important that allies are not only anti-racist, but accomplices.”

Tiyale Hayes is BET Network’s SVP of Brand Strategy & Marketing where he ensures the Viacom company advances business objectives and authentically connecting with African American audiences. Over his career, Tiyale has worked on some of the world’s biggest and best brands fueling his passion for authentic inclusion and empathy into brand building. Tiyale spent eight years at Johnson & Johnson in roles of increasing responsibility from sales to leading global insight development for a number of brands including Tylenol, Motrin, Listerine, and a number of Rx to OTC Switch initiatives. And during his six years at P&G, he led in Consumer Insights and Global Innovation groups on brands like Folgers, Pringles, Crest, Gillette and Old Spice.

Tiyale studied at Hampton University and received his MBA from Purdue. He is a frequent speaker at both private and industry conferences, leading thinking on how to create culture transformation and drive value for African Americans, Millennials, and LGBTQ+ populations. Tiyale serves on the board of the National Hampton Alumni Association and the non-profit Live Out Loud based in New York City.

You’ll enjoy this candid conversation spanning perspectives - with a focus on finding common threads that unite us, and moving ALL of us along the spectrum of ally to accomplice in actionable ways.