Combining SEO and CRO and growing collaboration between these functions - with Ninsiima Rukandema

Ninsiima Rukandema shares the importance of combining SEO and CRO and growing collaboration between these functions.

Talking points include:

What do you mean by combining SEO and CRO?

What can SEO do for CRO and what can CRO do for SEO?

What does this mean in practice?

How do you measure the impact of doing this?

How do you sell the value of this to stakeholders?