Proof to Product From the Archives | Strategies for pitching wholesale buyers with Rebekah Tennis, Wild Ink Press
Rebekah Tennis is the founder of Wild Ink Press, a letterpress studio and retail storefront located in northern California. Rebekah started Wild Ink Press in 2009 and was part of our very first Tradeshow Bootcamp class in 2011. The Wild Ink Press brand offers witty and pretty greeting cards, stationery, and other paper goods that can be found in hundreds of retail shops nationwide including the Container Store, Papyrus, and Paper Source.
On today's episode, Rebekah talks about the power of slow, organic growth and why it's okay to not have all your ducks in a row when you're starting out. She also shares her thoughts on responsiveness, reliability, and why she likes sending catalogs and samples to prospective wholesale buyers.
ON TODAY’S EPISODE:
- How Wild Ink Press got its start and what lead Rebekah to starting her own business
- How she first got started with greeting cards
- When she first hired a team member and how the Wild Ink Press team grew from there
- The catalyst for wanting to open up the retail shop and the benefits it provides
- How her wholesale marketing and outreach has changed due to the retail shop
- The way she decides if she wants to carry someone’s work
- How long she recommends waiting to reach out to a retailer after you’ve mailed them a catalog and your samples
- Her schedule for sending out catalogs
- How she nurtures relationships with the stores that she’s working with as a manufacturer
- The way that she manages her business life and her family life
- How she handles times of transition in her business
- The advice she would give to someone just starting out in a product based business
- What’s next for Wild Ink Press
For Full Show Notes and Resources, head to https://www.prooftoproduct.com/podcast-episodes/040-strategies-for-pitching-wholseale-buyers-with-rebekah-tennis-wild-ink-press
SUBSCRIBETo subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.
WRITE A REVIEWWriting a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies.
FOLLOW PROOF TO PRODUCTFollow Proof to Product on Instagram for the latest updates.
JOIN OUR EMAIL LISTIf you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.
SHAREBe sure to share Proof to Product with all of the product based business owners that you know!
ABOUT PROOF TO PRODUCT:
Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!