Revenue Double-Up: How Eric Conner Did It Without Running Ads

Eric Conner is killing it. His gym grosses over US$50,000 a month in a really tough market just outside Los Angeles.

Since 2016, he’s increased revenue by 100 percent. In 2022-2023 alone, he increased his gross by 20 percent. And he’s done it without running ads.

Today, Eric has multiple staff members who are building careers at his gym while they're supported by benefit plans. And as CEO of a thriving business, Eric has time to branch into other areas, such as investing in real estate and mentoring other gym owners.

In this episode of “Run a Profitable Gym,” Eric shares how he used multiple revenue streams and a mindset shift to transform his gym. According to Eric, the meteoric rise began when he decided to turn his hobby into a real business. One of his first moves: He started using Two-Brain’s Prescriptive Model, which is proven to increase revenue and improve retention.
 
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0:43 - Growing in a tough market

7:01 - The Prescriptive Model

8:31 - Leadership skills

13:47 - Other revenue streams

25:33 - Call five clients