The Game with Alex Hormozi How to Drive Revenue Online | Ep 215
6 snips
Jun 19, 2020 
Kevin Mannion, VP of Marketing at Glowfox, shares his insights on transforming fitness businesses in today's market. He discusses the critical need for innovative sales strategies, especially in a post-COVID world. Mannion emphasizes maintaining strong sales and marketing teams and adapting online to meet changing consumer demands. The conversation dives into the importance of accountability, client relationships, and mastering sales techniques—highlighting that success in sales requires persistence and no shortcuts.
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Panic as Opportunity
- Panic is an expression of widespread pain, signaling problems and opportunities.
- Realize that weight loss and fitness goals remain, requiring service pivots, not abandonment.
Revenue Focus
- Focus on revenue-generating activities, especially client retention and new client acquisition.
- Shift your value proposition to accountability and support, not just workouts.
Shift, Don't Pause
- Don't pause memberships; shift service delivery to online coaching and accountability.
- Provide the accountability and support people need, not just workout routines.
