Mind Pump: Raw Fitness Truth 2025: How to Be a Successful Fitness Coach With Jason Phillips
Mar 6, 2023
In this conversation, Jason Phillips, CEO of NCI and fitness expert, shares invaluable tips for aspiring fitness coaches. He discusses how A.I. will shape the future of online coaching and emphasizes the importance of focusing on the journey, not just outcomes. Phillips reveals that effective coaching helps clients sidestep pitfalls and promotes the significance of small, achievable goals. He highlights the critical role of validation in building client relationships, along with the necessity for coaches to communicate and sell the right ideas effectively.
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AI and Coaching
- Real-world application of diet and exercise advice is crucial, as clinical studies don't account for real-life variables.
- Individualized AI coaching, while promising, still requires personal effort and may not address the core issue of behavior change.
Subjective vs. Objective Goals
- People often seek objective solutions (weight loss) for subjective desires (happiness, feeling better).
- Coaching must address the underlying subjective goals and the journey, not just the objective outcomes.
The Joy of Starting Over
- Sal DiStefano recounts a client story where a successful businessman attributed his success to enjoying the process of starting over.
- This emphasizes the importance of finding joy in the journey, not just the destination.