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Metrics & Chill - Predictable Growth for B2B
60: Maria Pergolino / How ActiveCampaign Grew to 80k Customers By Focusing On Product First
Nov 25, 2019
44:50
ActiveCampaign's CMO, Maria Pergolino, joins Ground Up to share:
- how the company netted 80,000 customers by focusing more on product and less on marketing
- why she's joined the company now and how marketing will continue to fuel growth, and
- why they're leaning into brand and an already established community to grow
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