The Money Podcast 8 Ways to Find Customers With Cash
If you’re looking to scale your business, find more clients and customers quicker and with more cash, this is the episode for you. Discover the 8 simple ways you too can find your ideal clients and repel the time wasters. Rob shares the creative ways you can use right away to get clear on your position in the market and attract the customer that are right for your business.
KEY TAKEAWAYS
8 Ways to Find More Clients Quicker & With More Cash
- Your messaging - Your copy, collateral, and story are both the attractor and quality for your clients and customers. You need to be very clear and specific with your copy, your market, who you’re targeting, what problems you’re solving and who you’re looking to serve. If you get this wrong your collateral can attract the wrong customer base and as a result, affect your pricing strategy. [Text Wrapping Break]
- Be clear who you’re targeting - Understand your ideal client and get clear on who you can target. Learn about your customers and the type of person they are so that you can better serve that market. If you target the right customer with the right marketing message you will create less friction between you and your customers and attract the ideal client base while repelling the wrong clients. [Text Wrapping Break]
- Get clear on your market position - Who are you in your market? Knowing your position is very important to attract the right customers. Ask yourself where you fit in your marketplace to best serve your audience and to best compete with your competitors. Note, you cannot be a full-service provider and serve all types of customers within a market. [Text Wrapping Break]
- Always test new and existing lead sources - Test for both quality and quantity. It’s not always about the volume of leads it’s also about the quality. As a result, you need to test ALL types of lead sources in a variety of ways such as lead volume, conversion to customer, cost per acquisition and ROI. Aim to test all lead sources with a variety of copy, ads, style, and content for the best results. [Text Wrapping Break]
- Referrals - Your best customers usually hang around with like-minded people and therefore can become a great source of referrals for your business. Aim to keep a league table of the quality of your clients to identify your best clients that spend the most, require the least about customer service, have the highest lifetime customer value and are your ideal customers. Once identified create incentives and rewards to convince these clients to refer. [Text Wrapping Break]
- Relevant Facebook groups - There are groups for everything, every niche, and every industry that you can leverage to find your ideal customers. However, it’s also worth setting up your own Facebook group to attract and captivate your ideal clients. [Text Wrapping Break]
- Network - There will be specific networking events that are right for your individual business. This is a more traditional way of finding more clients but also one of the most effective. Get out there and meet your ideal clients and over-time find out which events source the right clients for your business.[Text Wrapping Break]
- Collaborations & Joint Ventures - Find partnerships and brands that cross your audience and collaborate. You can easily partner with other businesses in different markets to attract their customer base.[Text Wrapping Break]
BEST MOMENTS
“Everyone has harder clients and easier clients”
“Be realistic about your clients and customers”
“Your most challenging customers often teach you the most about your business”
“Difficult customers can be a great gift to you”
“You’re ideal client doesn’t know you’re the right business for them until you tell them”
“The reality of acquiring more customers, clients, and leads is that you’ll never convert 100% you’re not going to get your ideal client all of the time.”
“Repel more time wasters and attract your ideal clients.“
VALUABLE RESOURCES
ABOUT THE HOST
Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” and “The Money Podcast” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage.
“If you don't risk anything, you risk everything”
CONTACT METHOD
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